Mydine had a chance to speak with Newstyle’s radio.
If you missed it, here’s what went down…
The pair both spoke about the support of BSEEN (Birmingham Skills for Enterprise and Employability Network); a start-up incubator programme which helps to develop small businesses like mydine. A Caribbean-fusion meal prep company founded by Cleo Morris in 2017.
From a users perspective, Cleo explained she joined BSEEN in 2014, where the programme enabled her to start her first company, Marketingmaker; a marketing company for SME’s. Cleo then started her second business, a meal prep company tailored to people who wanted to eat well, and enjoy a variety of food without the hassle of needing to cook on a daily basis.
With the support of BSEEN, Cleo mentioned she was able to start her second company, highlighting that the BSEEN programme is a great place to “really hit the ground running”.
BSEEN is also known for being “a great vehicle for start-ups to create strong and sturdy roots to form a business”, as the programme enables individuals to develop and flesh-out their business proposition. As well as providing individuals with mentor support for up to 12 months.
Merisha and Cleo also spoke about “what makes someone want to be their own boss?”, to which they both credited their families and friends for encouraging and supporting their business ideas, but also challenging their ventures.
Amongst the benefits of networking, relationship building and financial support from the programme, BSEEN encourages many entrepreneurs to develop multiple businesses where individuals spot a gap in the market. With many individuals starting several companies during their time on the programme.
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